Strategy & decisions
Mental models and prioritisation for CEOs and sales leaders.
How to prioritize go-to-market decisions in B2B SaaS
Use a simple matrix (impact, confidence, ease) and the 20% rule to kill “productive distractions” and focus on revenue levers.
Read articleHow to allocate sales resources in B2B: the rule to avoid stalling your SaaS
Learn how to allocate time and budget to keep stability while you scale your B2B SaaS without betting the company on risky experiments.
Read articleThe trap of changing your B2B SaaS sales strategy too early
Why constantly changing ICP or channel prevents scaling B2B sales — and how to push through the phase where effort is maximal and results are near zero.
Read articleDecision-making in B2B sales: how to apply Solomon’s paradox
How B2B SaaS founders can overcome emotional paralysis and scale sales by applying Solomon’s paradox.
Read articleThe ignorance tax: the real cost of not knowing how to scale SaaS sales
What the “ignorance tax” is in B2B SaaS, how to calculate it, and why trial-and-error scaling is costing you real money.
Read articleMental toughness for B2B founders: how not to sink your SaaS
Why your reaction to adversity slows your SaaS growth. 4 measurable variables to assess and improve executive mental toughness.
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