Qualified meetings from Meta Ads — optimized for pipeline, not vanity clicks.
We run Meta Ads as a meeting engine for B2B: ICP audiences, creative tests, and cost-per-meeting optimization.
Client dashboard · illustrative data · indicative definitions
Why Meta Ads feel expensive without filling the calendar?
It's not the platform. It's optimizing for the wrong outcome.
Campaigns chase leads or traffic while sales needs booked meetings with ICP buyers. Cheap clicks rarely become pipeline.
Audiences are too broad, creatives go stale, and nobody iterates weekly on cost per meeting. Spend continues; learning does not.
Founders still have to chase every reply and book every call by hand. Ads without an ops layer don't scale.
What do we actually deliver?
We book meetings with ICP decision-makers via Meta Ads. Weekly creative and audience iteration until cost per meeting and volume hold.
- ICP decision-maker who accepts a meeting, not a form filler
- Weekly Meta Ads iteration on creative, audience, and CPL→meeting
How do we generate meetings with Meta Ads?
Same methodology we use in the combined system — focused entirely on Meta: audiences from your ICP, creative cycles, and optimization for meetings.
Meta Ads for B2B meetings
Best when your ideal customer is broad or hard to list, and demand can be created with creative.
- —ICP-tuned audiences and exclusions
- —Short creative test cycles
- —Optimize for cost per meeting, not CTR alone
- —Landing and offer aligned to the booking outcome
How does the Meta Ads meeting system work?
We treat Meta as a pipeline channel: diagnose ICP and offer, configure tracking, test creatives, launch, and iterate weekly on meetings — not vanity metrics.
| What the system does | How | What you gain |
|---|---|---|
| Meta Ads optimized for qualified meetings | ICP audiences + creative tests + meeting conversion events | Predictable meeting volume with a clear cost-per-meeting target |
Diagnosis
We map your ICP, CAC, TAM, current channels, and base offer. We decide which engine fits. We don't start without this.
Offer rewrite
We reformulate your offer so it's clear and converts cold. The same offer works for both engines.
Cold email as a second engine
When your ICP is listable, we can run cold email in parallel. Ask about the combined system on the home page.
Account, pixel, and conversions
We configure Meta, pixel/CAPI, conversion events, and exclusions so optimization targets real meetings.
Creative research and production
Angles and creatives built for ads — same ICP, meeting-focused hooks — then a first test batch.
Launch
We launch with clear meeting KPIs, budgets, and reporting so you see pipeline, not just spend.
Weekly iteration
Every week we cut losers, scale winners, and refine audiences until cost per meeting stabilizes.
Does this working model fit you?
✓ Yes, if…
- ✓You're a CEO or founder of a B2B company with 2 to 20 employees.
- ✓You bill €10k–50k/month and finding new clients depends on your work.
- ✓You want to delegate meeting generation and focus on closing.
✕ No, if…
- ✕You sell directly to consumers (B2C).
- ✕You don't yet have product-market fit.
- ✕You need meetings in under 30 days.
- ✕You can't keep the service running for at least 3 months.
What if we don't generate meetings? We refund your fixed fee.
The monthly fixed fee is backed by a money-back guarantee: if we don't generate qualified meetings with your ICP in the first 3 months, we refund it in full. Variable fees apply only per meeting delivered. 3-month minimum — because results come from iteration.
Ready to fill your calendar?
If there's fit, we start in days with a Meta Ads plan aimed at meetings — not vanity metrics.
Or email us directly at jose@mirandas.io